ITB Asia, Asia’s leading travel trade show, returned to Singapore for its 15th edition from 19 to 21 October 2022. This was the first time the highly anticipated event was held face-to-face since the pandemic, reflecting confidence and optimism from the travel and tourism industry.
"When you're here in person, you're able to meet and connect, and really form your bonds and partnerships on a personal level," said attendee Holly Strout, Global Accounts Manager at HelmsBriscoe, a meeting procurement and site selection agency. "It's amazing how much we all have in common and how we've rebounded after the pandemic."
This year’s conference programme was specially curated to support the travel industry’s comeback and provide a vision for the future of the global tourism industry. It covered topics critical to the future of MICE, corporate travel, leisure travel, and travel technology.
Over the course of the event, more than 3,950 minutes of high-powered content were clocked across three conference tracks – Knowledge Theatre, MICE Show Asia and Travel Tech Asia. Attendees gained new insights into the travel industry from over 100 sessions led by more than 180 leading industry speakers who discussed numerous topics and shared innovative ideas. Prominent speakers included senior representatives from leading online travel booking platforms, hospitality companies, official tourism boards and more.
On top of the conference programme, attendees also had the opportunity to explore booths by international exhibitors from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East. These exhibitors hail from every sector of the travel industry, such as airlines and airports, hotels, theme parks, cruise lines, venues, inbound tour operators, travel technology companies, and more.
ITB Asia has remained a leading platform for travel industry players to share knowledge, establish high-quality customer contacts and conduct business. The success of 2022’s show reflects renewed confidence in both ITB Asia and Singapore as a destination for MICE events.