ITB Asia 2022

Published: 19 April 2023

5 Mins Read

ITB Asia, Asia’s leading travel trade show, returned to Singapore for its 15th edition from 19 to 21 October 2022. This was the first time the highly anticipated event was held face-to-face since the pandemic, reflecting confidence and optimism from the travel and tourism industry.

ITB Asia 2022

ITB Asia was co-located with MICE Show Asia and Travel Tech Asia at the Sands Expo & Convention Centre at Marina Bay Sands (MBS). The three-in-one event saw strong participation from over 80 National Tourism Organisations (NTOs) and Regional Tourism Organisations (RTOs) along with industry heavyweights, top buyers, and global exhibitors — signalling the rebound of international travel demand in the Asia-Pacific region.

Anchored on the theme “Go Big & Go Forward: Travel Industry on the Road to Recovery and Growth”, the premier event for the Asia Pacific travel industry featured three action-packed days of a full trade show experience, with thought-provoking conferences, business meetings, workshops and exhibits. The passion among the attendees and exhibitors to network and share knowledge was evident, with over 27,000 business appointments and meetings recorded by the end of the show.

"When you're here in person, you're able to meet and connect, and really form your bonds and partnerships on a personal level," said attendee Holly Strout, Global Accounts Manager at HelmsBriscoe, a meeting procurement and site selection agency. "It's amazing how much we all have in common and how we've rebounded after the pandemic." 


This year’s conference programme was specially curated to support the travel industry’s comeback and provide a vision for the future of the global tourism industry. It covered topics critical to the future of MICE, corporate travel, leisure travel, and travel technology.

Over the course of the event, more than 3,950 minutes of high-powered content were clocked across three conference tracks – Knowledge Theatre, MICE Show Asia and Travel Tech Asia. Attendees gained new insights into the travel industry from over 100 sessions led by more than 180 leading industry speakers who discussed numerous topics and shared innovative ideas. Prominent speakers included senior representatives from leading online travel booking platforms, hospitality companies, official tourism boards and more. 

On top of the conference programme, attendees also had the opportunity to explore booths by international exhibitors from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East. These exhibitors hail from every sector of the travel industry, such as airlines and airports, hotels, theme parks, cruise lines, venues, inbound tour operators, travel technology companies, and more.

ITB Asia 2022

Ralf Ostendorf, Director of Market Management at visitBerlin, the official Tourism Board of Berlin, shared that the facilities in Singapore, especially that of the Sands Expo & Convention Centre, enabled these fruitful discussions and learning exchanges, and that they were “simply super professional and perfect for all those purposes”. To him, Singapore is the ideal gateway for the region, describing the city-state as “a perfect middle point where you can meet people and connect to other places in Southeast Asia”.


ITB Asia has remained a leading platform for travel industry players to share knowledge, establish high-quality customer contacts and conduct business. The success of 2022’s show reflects renewed confidence in both ITB Asia and Singapore as a destination for MICE events.

ITB Asia 2022

ITB Asia’s organiser, Messe Berlin (Singapore), also announced the three-year extension of its milestone partnership with the Singapore Tourism Board (STB) from 2023 to 2025, with the two parties signing a Memorandum of Understanding (MoU) during the event.

According to Keith Tan, Chief Executive of the Singapore Tourism Board, Messe Berlin’s commitment to anchor ITB Asia in Singapore for the next three years is testament to Singapore’s ability to deliver quality MICE events. “We are excited that tourism businesses in Singapore and the region will continue to benefit from the opportunity to forge new partnerships and exchange knowledge and ideas,” said Tan.

Great exhibitor interest is already being expressed in next year’s show, which will return to Singapore for its 16th edition from 25 to 27 October 2023. 

Key Event Facts



National Tourism Organisations (NTOs) & Regional Tourism Organisations (RTOs) gathered



business appointments and meetings recorded



minutes of high-powered content clocked



leading industry speakers

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