Consistently ranked as Asia's Top Convention City by the International Congress and Convention Association (ICCA), Singapore is a global leader for business events. As the lead government agency for the business events sector in Singapore, the Singapore Exhibition & Convention BureauTM (SECB) is responsible for shaping and retaining Singapore's exceptional reputation as one of the world's best business events destinations.
A part of the Singapore Tourism Board (STB), SECB has over 40 years of experience in helping event professionals, meeting planners and incentive organisers from around the world plan and execute successful events in this vibrant island-city.
As a key driver of the business events sector, SECB fulfills the following roles:
SECB's mission is to grow, nurture and reinforce Singapore's reputation as a dynamic business events destination, drawing on its extensive network of people, technology and ideas to facilitate the delivery of memorable and high quality events.
SECB strives to deliver exceptional experiences for business delegates. Its professional team and partners are dedicated to providing support to industry partners in creating seamless and efficiently-run events.
SECB is instrumental in promoting Singapore as a premier Business and MICE destination. It also provides clients with marketing and publicity support to reach target audiences regionally and internationally.
SECB is committed to creating and developing Singapore's vibrant and innovative Business & MICE environment, working with strong industry players, robust alliances, world-class infrastructure and an emerging pool of MICE talent to achieve this.
Singapore is a member of several international alliances and regulation bodies. SECB works closely with these organizations to continually deliver the best professional practices and services.
The Asian Convention and Visitor Bureau (AACVB) was established in 1983 to form an alliance of Asian Convention Bureau that includes founding member consisting of Philippines, Hong Kong, Indonesia, South Korea, Malaysia, Thailand and Singapore. AACVB’s objective is to promote Asia as one of the world’s leading region for meetings, incentive travel, conventions and exhibitions.
Singapore is a member of the BestCities Global Alliance since 2005; a network of eleven convention bureaux committed to a quality assured convention bureau service charter. The Alliance stands for a promise of quality, expertise and professionalism to deliver the world’s best practices and service experience for international meeting planners. The BestCities Global Alliance network include Berlin, Bogotá, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, Singapore, Tokyo and Vancouver.
Check out Best Cities Global Alliance for a free online conference planning toolkit
Singapore Exhibition and Convention Bureau (SECB), along with Dubai Association Centre, Destination DC, and visit.brussels jointly launched the Global Association Hubs Partnership (GAHP) in October 2015. The partnership will assist international associations to expand globally and better serve their overseas members by using respective partner cities as regional conduits. GAHP cements the positions of the four partner cities as leading global hubs for international associations through creating synergistic relationships and connecting the associations to respective local communities.
Trusted since 1928, International Association of Exhibitions and Events™ (IAEE) provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry.
The International Congress and Convention Association (ICCA) is the global community and knowledge hub for the international association meetings industry. ICCA represents the main specialists in organising, transporting, and accommodating international meetings and events, and comprises over 1,000 member companies and organisations in over 90 countries worldwide. ICCA specialises in the international association meetings sector, offering unrivalled data, communication channels, and business development opportunities.
The Professional Convention Management Association (PCMA), based in Chicago, has 17 chapters in the US, Canada and Mexico. Its membership of approximately 6,000 consists of meeting planners (54%), suppliers, faculty and students (46%). PCMA’s mission is to deliver superior and innovative education and promote the value of professional convention management. Its members represent some of the meeting industry’s leaders, with 68% of its members having more than 10 years of experience in the industry, 55% being directors or higher in their organisations, 78% being key decision-makers for their organisations and 40% being professionals in associations with more than 10,000 members each.
Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) was set up in 1979 to be the voice and champion of the meetings, incentives, conventions and exhibitions (MICE) industry, to help those in the business to develop and prosper, and to work closely with the government to meet the objective of making Singapore the best venue in Asia. Training has been and continues to be a cornerstone of SACEOS and it is a strategic pillar for the association to help members as Singapore and Asia grapple with greater competition from other regions, fight for talent, as well as manage and retain talent.
UFI is the leading global association of the world’s tradeshow organisers and exhibition centre operators, as well as the major national and international exhibition associations, and selected partners of the exhibition industry.
UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition industry. UFI represents over 690 member organisations in 85 countries around the world.
Over 900 international trade fairs proudly bear the UFI approved label, a quality guarantee for visitors and exhibitors alike. UFI members continue to provide the international business community with a unique marketing media aimed at developing outstanding face-to-face business opportunities.
The Union of International Associations (UIA) is an independent research institute and serves as a repository for current and historical information on the work of international associations, including International Nongovernmental Organizations (INGOs) and Intergovernmental Organizations (IGOs). Today, the UIA also focuses on promoting public awareness of the internationality of these organizations and in representing the collective views of international bodies. UIA collects, hosts and provides up-to-date, reliable information on global civil society and maintains the most comprehensive source of information on international associations, their activities and concerns, and their meetings activities.
SECB is a full service bureau with a team of dedicated staff working with you to facilitate the delivery of high quality events. There are many ways in which SECB can assist you:
SECB will partner relevant industry stakeholders to bid for international renowned events, collating information on bid requirements and in compiling bid materials. When Singapore is confirmed as the event destination, SECB will work hand in hand with organisers in boosting delegate numbers at related platforms, such as other relevant events, as well as enhancing the delegate experience during the trip.
SECB can facilitate link-ups with other government agencies and regulatory bodies for inquiries and applications of permits and licenses. Check on licensing requirements here.
Find out how SECB can help with financial grants and tax savings. As a key driver of the development and growth of new business events in Singapore, SECB provides grants and incentives for event proposals that meet its criteria for fresh and high caliber events with innovative content.
Find out firsthand why Singapore is the ideal conference and event destination. Together with its industry partners, SECB can organise familiarisation trips to give you an insider's guide to the very best of Singapore's venues, attractions, accommodation, dining and entertainment options.
No one knows Singapore like the SECB team, and they can help you access the best venues, accommodation, business events products and services in Singapore to meet your needs.
SECB assists your event's promotion by having your event listed on its website's events calendar or promoted through street banner advertising in high traffic areas such as the Central Business District, Arts & Heritage District or Singapore's shopping mecca, Orchard Road.
SECB connects you with experts and leaders in Singapore from across multiple key industries such as business, manufacturing, health, trade, IT and knowledge, to help you create an even more enriching experience for your delegates.