Singapore Tourism Board Personal Data Protection Policy

What are cookies?

A cookie is a small text file that is placed onto your computer or other device and is used to identify the user or device to collect information. The cookie is used to track information such as the number of users and their frequency of use, profiles of users and their preferred digital services. While this cookie can tell us when you enter our digital services and which pages you visit, it cannot read data off your hard disk.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. See section below on managing your cookie settings to find out how you can modify cookie settings in your respective browser. This may prevent you from taking full advantage of the digital service.

To safeguard your Personal Data, all electronic storage and transmission of Personal Data is secured with appropriate security technologies.

By using any of Singapore Tourism Board’s websites, you consent to our use of cookies to collect and use your personal data for the purposes of collecting website usage data in order to give you a customized online experience. Where any information collected through Cookies qualifies as personal data, our Privacy Policy applies to the collection and use of such personal data.

In the following segment of the Cookie Policy, we will be explaining the different types of cookies that are generally used.

Types of cookies

These are the different types of Cookies we and our service providers may use on our websites:

• Strictly necessary cookies

  These cookies are essential for you to browse the website and use our features. Cookies that allow us to remember points of interests you have added to favorites while you are browsing our site are an example of strictly necessary cookies. They are first-party session cookies and disabling these cookies will encumber the website’s performance and make features and services unavailable.

• Performance cookies

  These cookies collect data for statistical purposes on how visitors use our website, they do not contain personal information such as names that allows us to identify the visitors. All information collected from these cookies are aggregated and therefore, anonymous. It is only used to improve how our website works.

• Functionality cookies

  These cookies allow our website to remember choices you make such as your user name or the region you are in, in order to provide you with enhanced personal features. For instance, enabling the use of this cookie allows elements of persistent personalization on our website. We will be able to remember your language preference in subsequent visits you make to our website. Buttons and widgets provided by social network services and other third parties commonly set cookies, which enable visitors to perform actions like posting links, are social sharing cookies that fall into this category.

• Target and advertising cookies

  These cookies are used to deliver advertisements more relevant to you and your interest. They are usually placed by advertising networks with our permission. They could be used to measure the effectiveness of the advertising campaign or limit the number of times you see the same advertisement. In this category, there could also be third party social sharing, content or functionality services where there is a significant element of data collection by the third party for either advertising or profiling of visitors.

Third party data sharing

To deliver on our promise of bringing you a personalised experience on our websites, we often partner up with third parties, whom we share data with. Third parties such as our customers, partners and service providers may use cookies and similar technologies in connection with our services. Through such data partnerships, these partners might use for example, VisitSingapore.com's cookies, pixels and other technologies to run targeted advertising messages on their websites, and similarly provide a more tailored website experience. We may also work with third parties to help us provide our services and for our own marketing purposes.

List of frequently used cookies on our websites

How to manage your cookie settings?

You can decide which cookies you would like to accept by changing your browser’s settings. Most internet browsers allow some control of most cookies through the browser settings. The following are user guides of popular browsers and provide useful information on how you may adjust Cookies settings on your browser. If you choose to block all the cookies, you may not be able to access part of our website.

• Apple Safari (support.apple.com/en-gb/guide/safari/sfri1147/mac)

• Google Chrome (support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en)

• Microsoft Internet Explorer (support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies)

• Mozilla Firefox (support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer)

To find out more information on deleting or controlling cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity you may visit the following websites at:

• If you are in the US: networkadvertising.org, optout.aboutads.info

• If you are in the EU: youronlinechoices.eu

MANAGE COOKIES

Updates to this policy

We reserve the right to update this policy for reasons including but not limited to complying with relevant Singapore legislation, Singapore Government guidelines, regulatory directions and other requirements of a similar nature. Examples of these include future amendments to the Singapore Personal Data Protection Act 2012 or amendments to the Singapore Government Instruction Manual. Translations of this Policy are provided only for reference and convenience to non-English readers. In case of discrepancies between the translated versions and this English version, the English version shall prevail.

Policy updated as at 28 May 2021