Sun Pharma Star Club Awards 2025

Overview

When it was time to reward its top performing employees, Sun Pharma believed Singapore was the destination that will deliver an unforgettable experience.

The India-headquartered and world leading specialty generic pharmaceutical company hosted its Sun Pharma Star Club Awards 2025 from 8-17 September 2025, making it the largest incentive event from India to date. Some 6,100 delegates attended, arriving across six waves.

Sun Pharma selected Singapore for the city’s excellent air connectivity, world-class MICE infrastructure, efficient transportation, diverse leisure offerings, and reputation for safety and high service standards. The event featured a blend of unique and inspiring experiences, learning opportunities, and fun.

Celebrating, bonding and forging exceptional memories

The Sun Pharma Star Club Awards is Sun Pharma’s annual flagship incentive event designed to recognise and reward top performers from their global sales, field staff, and product management teams.

The event was an occasion not only to celebrate outstanding achievements and motivate employees for future success, but also to foster camaraderie, strengthen internal relationships, as well as provide a well-deserved, unforgettable travel experience.

For many, receiving the "Star Club" award was a career milestone, and often including their first opportunity to travel abroad.

The delegates’ stay was packed with fun-filled and enriching encounters of exploring Singapore’s world-class attractions and sights.

“This year we have selected Singapore as our destination for Star Club awards. This is an award ceremony for our employees in India and globally since 2007,” said Murtaza Harianawala, Senior General Manager, Travel & Hospitality Services, Sun Pharmaceutical Industries Ltd. “We covered almost all the sightseeing in Singapore - Sentosa, Universal Studios, Madam Tussauds, Gardens by the Bay, Bird Paradise and Singapore Zoo.”

Singapore: a level-up experience

Harianawala pointed out that Singapore elevated the immersive experience for delegates with exclusive access and tailored experiences at the sights, such as character meet-and-greets at Universal Studios.

The visits to Bird Paradise and the Singapore Zoo were enriching encounters for delegates to learn about biodiversity and animal conservation efforts.

Delegates were captivated by the iconic Gardens by the Bay, savouring in the wonders of plants and flowers from five continents, as well as immersing in the lush landscapes.

A key part of the Singapore programme was the award ceremonies held at Swissôtel The Stamford hotel and the Orchard Hotel, providing elegant settings for recognising Sun Pharma’s top performers. To keep the energy flowing and high, the award evenings were followed with electrifying DJ nights at Southside Sentosa, ensuring the celebrations ended on a memorable high note.

The diversity of Singapore’s attractions, venues and leisure offerings allowed Sun Pharma to cater to different interests within the large group of delegates, ensuring that every moment was rewarding and unforgettable for the delegates.

“Singapore is a multicultural place where there is no problem in terms of food and beverage. Indian food is abundant,” said Rahim Aslam, Founder, One Above Tours LLC, the destination management company that handled the event.

Setting gold standards

The success of the Sun Pharma Star Club Awards 2025 underscored Singapore’s capability to host impactful corporate incentive events of global standards. The efficiency of the city's MICE ecosystem – from hotels, venues, attractions and destination management companies (DMCs) – as well as its connectivity to the world, were critical for managing the large scale and multiple waves of delegates from all over India and other countries.

The large-scale event was executed across six waves, with delegates staying across eight properties including Swissôtel The Stamford Singapore, Orchard Hotel Singapore, Grand Copthorne Waterfront Singapore, JW Marriott Hotel Singapore South Beach and Sheraton Towers Singapore. This multi-hotel deployment underscored the destination's capacity to handle large-scale group movements without compromising on quality or service standards.

The event organising team at Sun Pharma noted how Singapore's reputation for efficiency made the entire process – from planning, organising the event to arriving in the city from the airport transfer to the check-ins at the hotels, and enjoying the sights and programme – remarkably smooth.

This seamless experience significantly reduced the stress and logistical challenges for the organising team. The collaboration with the Singapore Tourism Board (STB) was also instrumental in delivering an exceptional event, leveraging Singapore's strengths for tailored experiences and seamless execution.

Delegates hailed the event to have successfully fostered team cohesion, motivation, and strengthened relationships, with many hoping to return to Singapore for leisure.

“Our employees are very happy and the experience has been excellent. Right from the day when we landed to the immigration, to the experience in our hotel, all has been very good.” said Dinesh Naidu, Associate Vice President, Sun Pharma Laboratories Ltd.

Key Event Facts