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SAFE MANAGEMENT MEASURES FOR EXPANSION OF MICE EVENT PILOTS
IN SINGAPORE

SAFE MANAGEMENT MEASURES FOR EXPANSION OF MICE [1] EVENT PILOTS IN SINGAPORE

1.     Starting from 1 October 2020, STB will start accepting applications for Event Organisers and Event Venues (collectively “EOs”)[2] to pilot MICE events of up to 5 zones of 50 attendees (250 pax) with attendees to be divided into cohorts of 20.

2.     STB will not accept applications for work-related events which are targeted at internal audiences including employees, or which are predominantly social in nature.

 

SUBMISSION OF APPLICATION FOR PILOTING OF MICE EVENTS

3.     Under the Safe Business Events (SBE) framework, EOs must implement Safe Management Measures (SMMs) which will meet the 5 outcomes required for the piloting of MICE events in a safe and controlled manner. The SMMs must span an attendee’s entire journey, before, during and after the event.

4.     To hold a MICE event, an EO must submit an application and event proposal for STB’s assessment. If STB is satisfied with the proposal, the Ministry of Trade and Industry (“MTI”) will give the EO approval to carry out the event.

5.     Each MICE event and its related marketing efforts may be carried out only after receiving approval from STB and MTI. EOs must submit their application and event proposal at least 1 month prior to each MICE event. STB and MTI will take up to 14 business days to assess each application. STB will start accepting applications from 1 October 2020.

6.     Please refer to Annex A which sets out the 5 outcomes to be achieved by EOs under the SBE framework. A checklist and illustration of SMMs are included under Annex B and Annex C respectively to assist EOs in planning the SMMs to meet these 5 outcomes.

 

ENFORCEMENT OF MEASURES

7.      STB will conduct enforcement checks to ensure compliance with SMMs. Enforcement action will be taken against EOs who hold MICE events without approval and/or who fail to comply with the necessary SMMs.

8.      Under the COVID-19 (Temporary Measures) Act passed in Parliament on 7 April 2020, first-time offenders will face a fine of up to S$10,000, imprisonment of up to six months, or both. Repeat offenders may face a fine of up to S$20,000, imprisonment of up to twelve months, or both. Further, other levers under the Act, such as ordering closure of the business premises and/or cessation of business activities, may be used against EOs that are found to be non-compliant.

9.      Businesses that do not comply may also be ineligible for government grants, loans, tax rebates and other assistance.

10.   For any enquiries, please contact secb@stb.gov.sg.

[1] MICE events: Exclude work-related events targeted at an internal audience (including employees), such as internal conferences and seminars, corporate retreats, Annual General Meetings (AGMs) and Extraordinary General Meetings (EGMs).

[2] Event Organisers refer to any person (including business entities) that provides, in the course of business, the organising of events (i.e. Event Organisers) or the provision of rooms or space at a function centre or the supply of facilities for the operation or conduct of events (e.g. Event Venues) (collectively “EOs”).

 

SINGAPORE TOURISM BOARD
Updated as of 10 September 2020

FREQUENTLY ASKED QUESTIONS

1.     What constitutes a MICE event?

2.     How can we start organising a MICE event?

a.     For the purpose of the expansion of MICE pilot events announced on 7 September 2020, MICE refer to Meetings, Incentives, Conferences and Exhibitions and exclude work-related events targeted at internal audience including employees such as internal conferences and seminars, corporate retreats, Annual General Meetings (AGMs) and Extraordinary General Meetings (EGMs). 

b.     STB will not be able to accept applications for work-related events targeted at internal audiences such as employees as well as other events which are predominantly social in nature.

   STB MICE Events Pilots
Adherence to Safe Business Events (SBE) Framework
Location

 

Third Party Venues*

Event Type

Meetings, Incentives, Conferences, Exhibitions

● Not employee-facing
● Not consumer-facing
● Not predominantly social in nature

Examples
A B2B event attended by professionals or business entities to exchange knowledge or to discuss a particular subject, a trade association convening for an education session or panel discussion etc.  
 
Pax Up to 5 zones (250 pax)
Zone/Cohorts/ Groups
● Limited to ≤ 20 pax per cohort
● Limited to ≤ 50 pax per zone
● Up to 5 zones of 50 pax each
 
Safe Management Measures (SMMs) Comply with STB’s Safe Business Events (SBE) Framework
Approval EO and venue must submit a joint application and event proposal for STB’s assessment. If STB is satisfied with the proposal, the Ministry of Trade and Industry (“MTI”) will give the EO approval to carry out the event.

*External event venues such as function rooms in hotels or attractions

 

3.     What are the events currently permissible#?


Event Type


Venues
 

Locations Within Workplace Third Party Venues
Work-Related Events

● Up to 50 persons or the maximum number of individuals which the room or place may accommodate if there is a distance of at least one metre between any 2 individuals, whichever is lower and

● At least 1 metre spacing between individuals at all times

Eg: Conferences, seminars, corporate retreats, Annual General Meetings, Extraordinary General Meetings, tender briefings to vendors, commemorative ceremony, ground-breaking ceremony, award and promotion ceremony. Attendees may include external parties such as business associates, customers, etc 

With effect from 28 Sept 2020
 

● In line with the general gathering size, third party venues, such as hotels, are only allowed to accept bookings for groups (including business meetings) of up to 5 persons, excluding staff per function.

 

 

 

In-house training
without 3rd party service provider

 

Training & educational courses by Education Business

● Up to 50 persons or the maximum number of individuals which the room or venue may accommodate if there is a distance of at least one metre between any 2 individuals, whichever is lower and

● At least 1 metre spacing between individuals at all times 

E.g.  Company holding training for employees within the office building compound 

E.g.  Corporate company engaging training institute to conduct training for employees in one of the office meeting rooms/auditorium

● Up to 50 persons or the maximum number of individuals which the room or venue may accommodate if there is a distance of at least one metre between any 2 individuals, whichever is lower and

● At least 1 metre spacing between individuals at all times 

E.g. Corporate company engaging training institute to conduct training for employees at a hotel function room

E.g. Company holding safety/SMM training for employees at hotel function room

#Please note that national prevailing Safe Management Measures apply.


Events which are substantially recreational or social in nature (such as gala dinners, networking functions, company dinner and dance) are currently not permitted. 

Eating and drinking should preferably be avoided at these events as these activities require masks to be removed which raises the risk of COVID-19 transmission. However, if meals are necessary, attendees must be seated and served individually and minimise contact with one another while eating or drinking. Safe distancing also needs to be maintained during the meal. Meal durations should be kept short to minimise the period that individuals are unmasked, and the meal should not be a main feature of the event. 

Please see details on the updated Requirements for Safe Management Measures (SMMs) at the Workplace which was released by the Ministry of Manpower (MOM) on 23 September 2020 here. Separately, you may find the FAQs on Workplace SMMs here

 

4.     Are consumer-facing events permitted?

a.     With effect from 28 Sept 2020, companies can organise consumer-facing events such as product launches, store openings and marketing/ branding events within its own premises.  Prevailing SMMs apply, individuals must be limited to 5 persons in a group, with at least 1 metre spacing maintained between groups. Such consumer-facing events are currently not permitted in third party external venues as well as spaces like public transport nodes, HDB areas and mall atriums.

 

5.     How can we start organising a MICE event?

a.     Event Organisers and Event Venues (collectively, EOs) must submit a joint application, including an event proposal to STB. 

b.     EOs must demonstrate the readiness and capabilities to implement the Safe Management Measures (SMMs) required to meet the five outcomes to pilot MICE events in a safe and controlled manner.

c.     STB and the Ministry of Trade and Industry (“MTI”) will review the submitted event proposal and EOs may proceed only upon obtaining MTI’s approval. 
 

6.     How do I apply? How long is the application process? 

a.     The application form must be jointly completed by both the Event Organiser and Event Venue (collectively, EOs). 

b.     Please use the Industry Self Help Checklist to check if your event falls under the purview of STB MICE event pilots by going through the checklist before putting in an application. Industry Self Help Checklist can be found here. We strongly encourage EOs to put in their applications as early as possible (preferably 3 months in advance) to cater sufficient time for planning, registration and marketing. Minimally, EOs should submit their application at least 1 month before the event date. 

c.     Each MICE event and its related marketing efforts may be carried out only after receiving approval from STB and MTI.  

d.     Please note that STB and MTI will take up to 14 business days to assess each application. 

e.     Please send the completed application form as well as your event proposal to secb@stb.gov.sg. The application form and details of the SMMs required under the “expansion of MICE pilot events in Singapore” can be found here.

f.     STB will start accepting applications from 1 October 2020. 

 

7.     Can I apply for my event (up to 250 pax) which is scheduled for the later part of the year (Dec 2020 onwards) to resume? I would need to start event planning, production and marketing.

a.     Yes. Event Organisers and Event Venues (collectively, EOs) must submit their application and event proposal at least 1 month prior to the commencement of each MICE event. STB and MTI will take up to 14 business days to assess each application. As such, EOs are encouraged to put in their applications as early as possible to cater sufficient time for planning, registration and marketing.

 

8.     Are there limitations to the event venues allowed under the STB MICE event pilots? 

a.     There is no restriction to the types of event venues allowed as long as the venues comply with SG Clean standards and adopt additional measures under the Safe Business Events Framework to ensure the attendee’s wellbeing.

 

9.     Can foreign delegates attend MICE events in Singapore? ? 

a.     Singapore has implemented travel arrangements with some countries to facilitate travel while safeguarding public health. 

b.     Foreign delegates from these countries may submit their request to enter Singapore through such arrangements to attend the approved MICE pilot events.

c.     Please refer to ICA’s website: https://safetravel.ica.gov.sg for the list of countries and the respective requirements. 

 

10.     Do event organisers need to confirm the venue before submitting the application form?

a.     Yes, the application will need to be jointly submitted by the Event Organiser and Event Venue (collectively, EOs). This includes an event proposal to be submitted to STB. 

b.     The event proposal must detail how the SMMs are achieved within the proposed event venue. Any application received without this information will be rejected.

c.     If the venue is changed after the application is submitted or approved, EOs will need to re-submit the event proposal. Should this happen, please note that the application processing time will also be affected. 

 

11.     Can I have multiple events at my venue?

a.     Yes. In the event of multiple concurrent events taking place in the same facility (more than 930sqm), the event venue must ensure that the overall density capacity requirement of at least 10sqm per attendee must be met. 

b.    If the overall event facility demarcated for use by events is less than 930sqm, your event venue is not bound by the operating capacity of 10sqm per attendee. Please note that you will need to comply with the Safe Business Events Framework. 

c.     The event venue and respective EOs must work out a plan to stagger the movement of attendees within each zone to ensure that attendees of each zone would not be able to intermingle with attendees from other zones.

 

12.     What would these SMMs (e.g. cohorts of 50pax) look like for tradeshows? 

a.     As announced on 7 September 2020, The Alliance for Action on Enabling Safe and Innovative Visitor Experiences, an industry-led coalition, has developed a prototype for safe tradeshows and exhibitions, which will be tested out at a new event in November called TravelRevive – powered by ITB Asia & STB. 

b.     As more insights and data are obtained through such pilot events, STB will work with the MICE industry to adapt and adjust our protocols for safe exhibitions and tradeshows. The resumption of more events in the MICE sector will be dependent on the success of the pilot events and the ability and readiness of the event owners and organisers to implement the necessary safe management measures effectively, taking into account the local health situation. More information on this will be shared in due course. 

 

13.     When will large scale business events be allowed to resume? 

a.     From 1 October 2020, STB will start accepting applications for organisers to pilot MICE events of up to 5 zones of 50 attendees (250 pax) with attendees to be divided into cohorts of 20 in Singapore. Organisers who intend to pilot events with up to 250 attendees must demonstrate their ability to implement Safe Management Measures to meet a set of health and safety outcomes.1

b.     The safe resumption of MICE events requires close coordination and partnership between public and private sector stakeholders. Given the need to act quickly and decisively in order for our economy to emerge stronger from the COVID-19 crisis, the Emerging Stronger Taskforce2 (EST) under the Future Economy Council (FEC) has convened the Singapore Together Alliances for Action (“Alliances”), which are industry-led, Government-supported coalitions that will act quickly by prototyping ideas on key opportunity areas for Singapore.

c.     Recognising health and safety as key imperatives, the Alliance on Enabling Safe and Innovative Visitor Experiences has developed a prototype for safe tradeshows and exhibitions – these are larger events which would not have been permitted to resume in their pre-COVID-19 format. The prototype has been developed in partnership with the private sector and will provide delegates with the degree of interaction they would normally be accustomed to in a regular tradeshow setting – but in a far safer way which minimises infection risks. This will be first tested at a new event in November called TravelRevive – powered by ITB Asia & STB. 

d.     STB will only be able to advise on the general resumption of large-scale events after the successful conclusion of the pilot events.

 

14.     What is the role of the Event Organiser and Event Venue? Who would be penalised in the event of a contravention?

a.     Both the Event Organiser and Event Venue are jointly responsible for the events taking place under their purview. In the event of any contravention, Enforcement Officers will investigate the facts and circumstances leading to the contravention to determine which party is liable, or if both parties are liable.

 

15.     Can EOs incorporate live performances in their MICE event programmes? 

a.     Live performances are currently not permitted to resume.

b.     Os will need to take guidance from the Ministry of Culture, Community & Youth (MCCY) on the resumption of live performances. 

c.     Please refer to MCCY guidelines: https://www.mccy.gov.sg/about-us/news-and-resources/press-statements/2020/aug/more-support-for-the-arts-and-culture-sector

 

16.     Can media content productions, filming, livestream, broadcast events take place in event venues? Does my venue need to seek approval from Government to accept this booking?

a.     For companies involved in the production of programmes for broadcast and other digital media, such as TV commercials, short narratives, documentaries, feature films, requiring large crew: no more than 50 personnel on location, including no more than 20 onscreen talent/performers unmasked, at any given time.  These companies are to register with IMDA. No live singing is allowed at this production size.

b.     For companies involved in all other productions: no more than 30 personnel on location, including no more than 10 onscreen talent/performers unmasked at any given time.

c.     For “live” singing as part of the production, all productions must adhere to no more than 30 personnel on location, including no more than 5 onscreen talent/performers singing unmasked at any given time, and must observe a 2-metre safe distancing from the next person.

d.     Unmasking dispensations are to be kept strictly to the fixed cast of onscreen talent/performers (not interchangeable with other non-onscreen performing roles) for the entire production.

e.     Please refer to IMDA guidelines on the requirements: https://www.imda.gov.sg/for-industry/sectors/Media/Film/Filming-in-Singapore

 

17.     What are some of the financial assistance available for EOs? 

i.     Marketing and Visitor Experience 

a.    MICE Event Organisers (EO) can tap on the Marketing Partnership Programme (MPP). This programme aims to support MICE EOs in their international marketing initiatives, market and maintain international presence and position Singapore as the choice destination for business events. The programme also supports EOs in their marketing efforts for virtual or hybrid events with the aim of driving international attendance for their next physical event in Singapore.

b.    EOs with new products and experiences which will improve the overall visitor experience and increase the attractiveness of Singapore to visitors can tap on the Experience Step-Up Fund (ESF). Some examples include the development of virtual reality (VR) and augmented reality (AR) products which showcase Singapore during the conference, contactless technology which enhance delegate experience etc. 
 

ii.     Technology and Innovation

c.    Separately, there is the Productivity Solutions Grant (PSG) under Enterprise Singapore (ESG) which encourages enterprises to continue digitalisation and productivity upgrading efforts. EOs can refer to the list of supportable solutions and identify relevant solutions that best suit your business needs on the PSG website. Some of the pre-scoped IT solutions and equipment include virtual meeting and telephony tools, temperature screening solutions, video analytics for crowd management, autonomous floor cleaner, fleet management, etc to support local enterprises in their digitalisation and productivity efforts. 

d.    If you’re taking this period to rethink your company’s current business models or redesign your work processes to be more efficient, there is the Business Improvement Fund (BIF) which aims to encourage technology innovation and adoption to improve productivity and competitiveness. Companies could also leverage on technologies and customised solutions to make routine tasks more efficient. These could include the development of an integrated e-registration system to serve the needs of your clients, automation of cleaning processes at event venues which integrates Artificial Intelligence (AI) navigation to clean floors without human intervention, or customised hybrid meeting solutions which enable simultaneous broadcast of multiple sessions on a single platform etc. 

iii.     Financing Schemes 

e.    Small and Medium Enterprises (SMEs) can also consider the Enterprise Financing Scheme – SME Working Capital Loan (EFS-WCL) and Temporary Bridging Loan Programme under Enterprise Singapore to seek help with working capital and cashflow needs.

 

1 An example of some outcomes to be achieved include: implementing infection control measures for pre and post event; limiting overall density of attendees, especially in enclosed places; and limiting opportunities and number of close contacts between individuals

2 The Emerging Stronger Taskforce (EST) was formed under the Future Economy Council (FEC) to review how Singapore can stay economically resilient and build new sources of dynamism to emerge stronger from COVID-19. The EST is co-chaired by Minister for National Development, Mr Desmond Lee and Group CEO of PSA International, Mr Tan Chong Meng, and comprises 15 members from various sectors, including businesses and trade associations and chambers.