AboutOld Seng Choong
Old Seng Choong has confectionery for every occasion with its new renditions of classic recipes.
Founded by renowned local pastry chef Daniel Tay, Old Seng Choong offers traditional bakes and cakes for every joyous occasion. Named after the well-loved Seng Choong Confectionery (which was run by his parents for over 30 years), this brand pays homage to his father, the baker who sparked Daniel’s own culinary ambitions. Today, Old Seng Choong thrives on selling festive treats and nostalgic snacks, such as pandan chiffon cakes and cookies, but with a fun twist through local flavours like “Katong Breakfast” and “Laksa”.
is an iconic confectionery that serves up classic sweets with a touch of history.
is a familiar snack brand known for its premium nuts made with over 40 years of expertise.
and its Asian-inspired marmalades are bottled with a fun mix of flavour and imagination.
began with a goal to bring healthier and heartier meals to the dining table.