AboutOld Seng Choong
Old Seng Choong has confectionery for every occasion with its new renditions of classic recipes.
Founded in 2016 by renowned local pastry chef Daniel Tay, Old Seng Choong offers traditional treats to celebrate every joyous occasion. The concept is created as a tribute to his father, a baker and confectioner himself for over 30 years, and named after the well-loved Seng Choong Confectionery, which was established in 1965 and run by Daniel’s parents until its closure in 1996.
Old Seng Choong takes their customers on a trip down memory lane with their traditional bakes of locally-inspired flavours. From pandan coconut to laksa cookies, taste the wonder of Singapore cuisine packaged in little pieces using top quality ingredients.
is an iconic confectionery that serves up classic sweets with a touch of history.
is a familiar snack brand known for its premium nuts made with over 40 years of expertise.
and its Asian-inspired marmalades are bottled with a fun mix of flavour and imagination.
began with a goal to bring healthier and heartier meals to the dining table.