Singapore MICE Advantage Programme (SMAP)
Overview
Home to world-class facilities, efficient infrastructure, and an empowering business environment, Singapore is the ideal destination for hosting successful business events.
With the Singapore MICE Advantage Programme (SMAP) 5.0, your event can become a platform that inspires and imagines new possibilities. Be rewarded with a comprehensive suite of exclusive perks and discounts - including sustainability-focused initiatives - designed to sweeten every touchpoint of your delegates' Singapore experience.
SMAP 5.0 covers the entire consumer journey path of business delegates, from arrival to departure, providing event organisers and delegates with enhanced privileges that encourage deeper exploration of Singapore whilst delivering a seamless and environmentally conscious MICE event experience. Through expanded partnerships with leading local businesses, SMAP 5.0 offers greater value and more diverse experiences that showcase the best of what Singapore has to offer.
Benefits
| Benefits for organisers | Benefits for MICE delegates | |
|---|---|---|
| CapitaLand |
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| Changi Airport Group |
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| City Sprouts |
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| Expedia |
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| Gardens by the Bay |
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| Grab |
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| ION |
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| JetQuay |
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| KLOOK |
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| Lagardere Travel Retail |
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| Mandai Wildlife Group |
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| Sentosa Development Corporation |
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| SimplyGo |
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| Singapore Airlines |
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Benefits for organisers
- Discounted MICE venues for rental subject to availability.
- Complimentary arrival welcome desks at Changi Airport (subject to availability and terms and conditions to be agreed upon with the Event Organisers).
- Preferential rates for in-airport advertising spaces and Jewel meeting spaces.
- Discounted delegate bundles and ala carte services for redemption at Changi Travel Services counters in Changi Airport.
- NIL - refer to the benefits for delegates
- NIL - refer to the benefits for delegates
- Preferential rates for event venues: Meadow, Silver Leaf, West Lawn (Parcel B)
- Discounted add-on rate for Flower Dome admission for Events at Flower Field Hall and Waterview Room
- Preferential buyout rate for Floral Fantasy (7am-10am or 9pm-12MN) + SG50 Lattice (subject to availability)
- NIL - refer to the benefits for delegates
- NIL - refer to the benefits for delegates
- Gateway arrival and departure: Discounted rate at discounted rate of SGD$295 nett for 2 passengers, inclusive of MPV transfer
- Quayside departure and arrival: Discounted rate at discounted rate of SGD$600 nett for 2 passengers, inclusive of MPV transfer
- Discounted rates of up to 5% off Singapore Experiences
- 100% off Singapore eSIM, subject to a maximum cap, or equivalent.
- Complimentary curation of Singapore Souvenir Bundles to cater to your event, at discounted rates off retail price (1)
- Complimentary customisation of Singapore Souvenir Bundles with corporate logos for MICE events(1)
- Preferential rates for partial or full buyouts at all downtown Marche locations in Singapore, suitable for large groups. Includes Marche at Somerset@313, Vivocity & Suntec City.
(1) Subject to minimum spend and required lead time from confirmation.
- Preferential admission ticket rates of 10% to 15% discount for foreign delegates to Singapore Zoo, Night Safari, River Wonders, Bird Paradise and Rainforest Wild (Discounts vary depending on seasonality and availability, and purchase period will commence 2 months before the conference date)
- Every ticket purchased comes with a free $5 F&B voucher redeemable at Mandai-owned F&B outlets, valid for 2 weeks from collection
- Admission tickets validity within the conference period
Sentosa Development Corporation
- NIL - refer to the benefits for delegates
- Singapore Tourist Pass (STP)
- Unlimited rides* on public transport (1/2/3/4/5 Day Pass)
- Discounted rates for tourism campaigns (up to $1.50 off per card)
- Free customised card printing for higher volumes
- Customisation lead time: min. 3 months from artwork approval
- Minimum order quantity:
- 100 pcs (Standard design)
- 3,000 pcs (Customised print)
For more information, please visit: The Singapore Tourist Pass - EZ-Link card for Tourists - Customised EZ-Link Cards
- Discounted rate: $4 per card (Usual: $5.50)
- Fully customized design with complimentary full-color (4C) printing
- Ideal as both a functional travel card and branded souvenir
- Optional stored value loading (up to $500 per card)
- Minimum order quantity: 100 pcs
- Discounted air tickets on SIA flights for site inspection.
- Complimentary in-flight announcement for groups exceeding 50 passengers. Note: Applicable for ≥ 50 passengers travelling together to/from a single destination.
Benefits for MICE delegates
- Exclusive welcome gift for MICE delegates – Receive S$10 eCapitaVoucher Welcome Gift and an additional S$5 eCapitaVoucher with no minimum spend required when you verify as a MICE Delegate and sign up as a CapitaStar member, while stocks last.
- Tours and experiences where available
- Up to 30% off selected shopping and dining across Changi Airport, as well as online shopping on iShopChangi.
- Jewel Changi Airport shopping and attractions vouchers.
- 10% off selected lounge access packages at Changi Lounge.
- Discounted rate at $10/pax for urban farming activities and Mycelium Cultivation.
- Discounted $45/pax (3 pax to 1 tree) for tree planting, and $10/pax (10 pax to 1 tree, minimum 10 trees).
- 13% off coupon discounts at selected hotels available on the Co-Branded Website and located in Singapore.
- Discounted rates for bulk ticket purchases (30 tickets and above)
- Complimentary Grab Travel Pass or other vouchers/discounts on Grab offerings
- Complimentary cocktail or mocktail at Level 56, ION Sky/Atico Lounge*.
- Receive 25 ION+ Points (worth $10 e-vouchers) with a minimum $100 same-day spend, redeemable only via ION Orchard mobile app at B1 or L4 Concierge Counter
*Gentle note that the complimentary cocktail/ mocktail is also dependant on if ION Sky is opened. If they are closed for private events on the day of the visit, we will not be able to support
- Delegates enjoy the same benefits
- Delegates enjoy the same benefits
- Complimentary Singapore Souvenir, bottled water, and exclusive shopping vouchers for delegates at all Discover Singapore outlets (Terminal 1 through 4) at Singapore Changi Airport.
- Discount privileges at all Lagardere Singapore luxury fashion stores at Singapore Changi Airport(2)(2)
(2) List of participating luxury fashion brands will be provided to MICE partners upon confirmation.
- Delegates enjoy the same benefits
Sentosa Development Corporation
- 15% discount on the Sentosa Fun Discovery Pass (which comes with 2 complimentary island admission entries) for MICE events.
- Delegates enjoy the same benefits
- Complimentary air tickets on SIA, subject to a minimum spend or passenger numbers.
- Flexible travel window of up to 14 days before & after the actual event date.
- Excess baggage of up to 10kg
- Special cargo rates on SIA flights
- Kris+ benefits and Pelago benefits
Eligibility Criteria
Groups must have a minimum of 100 foreign participants* for all MICE events (Corporate Meetings, Incentive Travel, Association-based Conventions, Trade Exhibitions, Trade Conferences)
* except for Changi Airport Group Arrival Halls’ welcome desk which requires a minimum of 250 foreign participants.
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