Working in partnership with Singaporean companies Active Visual Pte Ltd and Digimagic Communications Pte Ltd, the ImmersiveAV Suite comprises two new affordable and customisable products, The Panorama and The Float3D.

“The ImmersiveAV Suite helps organisers meet their sustainability requirements by providing an impactful alternative to the use of physical backdrops and branding structures that are costly to build and often for one-time use. As a leading global MICE venue, we are constantly exploring new ways to bring an added dimension to our clients’ events. Working with partners like Active Visual and Digimagic to develop this market-leading AV solutions is yet another step forward in the digitalisation journey of the Centre,” said Mr Arun Madhok, Chief Executive Officer of Suntec Singapore.

Designed to deliver the ultimate event experience

The Panorama is a wide-format projection screen that spans up to 105 meters and is powered by 20,000 lumen projectors and an AV system. With a screen height of 5 meters, organisers will be able to display large panoramic scenes for a dramatic visual impact.

The Float3D, on the other hand, makes use of holographic projection technology to present still images and logos using animated effects. Suspended at 4.5 meters above ground, it becomes the illuminated centerpiece of the event.

A wide range of capabilities including video presentations, motion graphic overlays, live streaming, Skype video calls and Twitter messages across multiple windows augments these immersive spaces. These capabilities not only aid in the production of experiential events but they also provide speakers and presenters the ability to deliver content and presentations despite being unable to attend a conference.

“Conferences and events have to be more like an experience than a lecture. It has to be immersive, emotional and informative – their mix and intensity define ‘The Experience’ and the effectiveness of the communication. The new products have been designed to deliver the ultimate event experience at an affordable price,” said Donald Lim, Managing Director of Digimagic Communications.

Added Willy Bey, Director of Active Visual, “The introduction of this new customisable immersive AV solution using state-of-the-art AV technology that has been rigorously tested, optimised to the spaces in Suntec Singapore and packaged with content makes it easy for customers.”

For more information on the ImmersiveAV Suite, visit