The MICE industry in Singapore enjoyed a very good year in 2017 with the world’s biggest event for the burgeoning FinTech industry, increases in the number of delegates and significant gains in deals on the trading floor for annual events, and several events which were held for the first time in Singapore and the region.
The year started brightly with the annual ASEAN Tourism Forum in January, with 1,500 attendees at the platform which unites and supports the collective efforts of the member states to promote tourism to the region. The event saw meetings between tourism ministers of ASEAN and leaders of tourism organisations in the region, along with the participation of buyers, exhibitors, industry players and government officials gathering to discuss opportunities and challenges while developing ASEAN as a unified tourism destination. The forum marked the 50th anniversary of ASEAN and witnessed the launch of the Visit ASEAN@50 campaign, which aimed to attract 121 million international visitor arrivals to the region in 2017.
The annual Singapore MICE Forum 2017 in July saw delegates re-examining their role in the industry in light of technological developments, as panelists discussed how industry players engaged the community.
The island-republic also hosted the world’s largest event for the FinTech industry – for the second time – in November as the Singapore FinTech Festival brought more than 25,000 attendees from over 100 countries to connect and collaborate. One of the festival’s highlights was the FinTech Conference, which saw over 100 renowned speakers sharing their thoughts on key areas of FinTech across nine main themes, such as global markets insights, data analytics, cyber security and FinTech financing.
Other highlights of the year included entertainment conference All That Matters in September – which saw an increase in the number of delegates from 1,200 from 30 countries to 1,800 from 50 countries – and the recently concluded Asia TV Forum in December which saw 5,500 delegates from 54 countries make US$289 million worth of deals over four days – up from US$244 million in its previous instalment over the market floor.
Ms Melissa Ow, Deputy Chief Executive, Singapore Tourism Board, said: “Beyond our infrastructure and empowering business environment, Singapore’s attractiveness as a business events destination is bolstered by our distinctive multi-cultural lifestyle experiences and the dedication and support of our local associations and industry partners.”
This will no doubt continue to attract premium business events to SIngapore and with the high standards and quality of the execution of such events, the city-state will no doubt continue to host MICE travellers beyond 2017. Apart from stalwarts such as the Singapore Airshow in February, Singapore Design Week in March, and CommunicAsia and BroadcastAsia in June, there are exciting new events lined up in 2018 and beyond, such as these four:
International Luxury Travel Mart (ILTM) Asia-Pacific 2018
The tradeshow, which reaches out to the growing luxury travel market in the region, will come to Singapore for the first time in 2018. ILTM Asia-Pacific will be hosted at the Sands Expo and Convention Centre from May 21 to 24, after being hosted for 11 consecutive years in China.
Campus Party Singapore
Campus Party, the world’s largest technology-based festival, will come to Singapore and the Asia Pacific region for the first time from 6 to 8 July. The festival – which will take place in Singapore at the Sands Expo and Convention Centre – is the largest international experience based on innovation and creativity. Attracting the best tech minds, it features a wide range of activities such as talks, competitions and workshops for 72 hours straight.
Industrial Transformation Asia Pacific 2018
Singapore will host the inaugural Industrial Transformation Asia Pacific event on 16-18 Oct 2018, an anchor event of Hannover Messe, one of the world’s largest trade fair organisers in the technology sector. A key driver of the growth of Singapore’s manufacturing sector, the event will see global leaders, leading manufacturers and technology providers gather to discuss and discover the latest technologies and concepts.
Rotary International Convention 2024
This is the second time that the annual Rotary Convention is being held in Singapore and is expected to host 25,000 members from around the globe. Last held here in 1999, the convention is set to be the largest ever association congress hosted in Singapore, bringing together like-minded Rotary members to connect and contribute ideas towards making a positive impact in their communities.
For more information on Singapore’s pipeline of notable business events, click here.