The fifth Singapore MICE Forum took place from 29 June to 3 July 2015. Organised by Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS), the five activity-packed days comprised:

  • 3 days of professional development courses.
  • 1.5 day conference which saw regional attendance of about 400 attendees from 26 markets.
  • Full day business matching at the Asia Meeting and Incentive Travel Exchange (AMITE).
  • Half day outreach to tertiary students through the Singapore MICE Challenge.

The theme of the forum this year was "Integration – The New Black". The forum presented a strong platform where key issues were discussed, industry ideas exchanged, and networking opportunities created. The opening keynote by Ambassador-at-large, and Executive Deputy Chairman of S. Rajaratnam School of International Studies, Ambassador Ong Keng Yong, set the context through his sharing about the implications of the ASEAN Economic Community on businesses. His candid sharing, peppered with numerous personal anecdotes, gave attendees an insight into what to potentially expect from the integration of the 10 diverse ASEAN markets. 

The global representation for this year was particularly strong, with top representatives from International Association of Exhibitions and Events (IAEE), Society of Independent Show Organisers (SISO) and Professional Convention Management Association (PCMA) attending. The topics discussed ranged from Digital Strategy, Meeting Design, Integrated Communications to Sustainability. 

Co-located business matching event, AMITE 2015, saw 580 one-to-one meetings taking place at Grand Hyatt Singapore. The event brought together suppliers and buyers representing more than US$460 million in MICE contracts from European, North American and Asian countries. 

The last day of the Singapore MICE Forum concluded with student outreach event, Singapore MICE Challenge. This is a nationwide challenge for all students majoring in MICE or Business Events, Business Management, Hospitality and Tourism related fields. The challenge engaged competing teams on their knowledge and understanding of the MICE industry to create a successful business event. Eight teams from 6 different institutes pitched trade show ideas to a panel of judges comprising of representatives from Professional Convention Management Association (PCMA), SACEOS and the Singapore Tourism Board. "Team Vancouver" from Nanyang Polytechnic won a fully sponsored trip to Vancouver to attend PCMA's Convening Leaders 2016 held from 10 – 13 January.

For information on Singapore MICE Forum 2016, please contact:
Chloe Pung of SACEOS