She’s bringing digital disruption to travel
Technology can change the world, but only if we embrace it wholeheartedly. Meet this passionate trailblazer who’s shaking up the world of travel tech.
Revolutionising Asia’s travel industry is Yeoh Siew Hoon, whose big dreams of creating a career out of travelling the world paid off with Web In Travel, a travel technology community for the digital-age explorer.
Yeoh started her career as a crime reporter in her hometown of Penang, Malaysia, before moving to Kuala Lumpur, and later Hong Kong, to pursue her interest in lifestyle journalism.
In the mid-1990s, she came to Singapore because she wanted to be closer to her family in Malaysia. At the same time, she co-founded Venture Asia Publishing, a business-to-business publishing firm that specialises in travel publications.
She was also an early adopter of the Internet who had set up her own editorial website long before major brands boarded the content bandwagon. After witnessing the technological disruption experienced by traditional media in 2005, she decided that the time was ripe for a change in the travel industry and set up her own company – Web In Travel.
“That was a pivotal moment in my career, (as I saw that) the Internet was going to come and change everything, especially journalism, publishing, how we deliver content to readers,” she said.