The In Singapore Incentives & Rewards (INSPIRE) Southeast Asia familiarisation trip was specifically customised for a select group of Southeast Asia’s Meetings and Incentive planners to create greater awareness of the INSPIRE assistance scheme and the new Singapore destination brand of Passion Made Possible.

Held from 25 to 28 October 2017, the programme centred on the best of Singapore’s world-class attractions, dining and entertainment, while showcasing various meeting venues, new experiences and tours that would appeal to event planners and their participants.

The experiences were categorised by different passion points and interests that would appeal to seven “Passion Tribes” – Action Seekers, Collectors, Culture Shapers, Explorers, Socialisers, Foodies and Progressors – developed under the Passion Made Possible campaign.

Harnessing the possibilities of creating compelling experiences for visitors, the programme was in itself a unique experience for the participants.

“It was a well thought-out, excellent showcase of what Singapore offers,” said Ms Marites Canlas-Pastorfide, assistant general manager of Wayfair Tours Inc in the Philippines.

“The trip gave us a comprehensive guide of diverse offerings and possibilities. I felt the passion of the Singaporeans and why it is attractive to the citizens of the world,” she added.

An instance of such possibilities was the Collectors experience, which included a visit to K+ Curatorial Space, which is a gallery, retail shop and workshop area all rolled into one. Participants shopped for handmade and artisanal products, and experienced a screen printing workshop, as well as a tea and local food pairing workshop.

The programme offered a special treat for Explorers: A night visit to Gardens by the Bay, where participants caught a glimpse of what their delegates can potentially enjoy with the Champagne @ OCBC Skyway experience, including an exclusive Garden Rhapsody Light Show, where the Supertrees was animated to the accompaniment of original music inspired by tropical rainforests.

Socialisers who thrive on the energy and fun of after-hours nightlife enjoyed the Singapore After Dark tour, which saw participants enjoying a waterfront walk and the vibrant nightlife in the central business district, which ended with a cocktail demonstration of the iconic Singapore Sling cocktail at Empire, a rooftop bar.

To appeal to the Foodies, there was Osia’s one Michelin-starred contemporary Australian cuisine at Resorts WorldTM Sentosa, while Action Seekers caught the action at the BNP Paribas Women’s Tennis Association (WTA) Finals Singapore – the season-ending crown jewel event of the WTA circuit.

Participants were also treated to the ultimate theme park experience – a VIP tour of Universal Studios SingaporeTM at Sentosa, where they got to enjoy the rides without having to wait in line and had private meet-and-greet photo opportunities with selected characters.

While on Sentosa, the group also visited AJ Hackett, which challenged daredevils to attempt a 42m Vertical Skywalk, swoop on the facility’s Giant Swing, or take a plunge with a 47m Bungy Jump.

“It was an excellent trip. We gained information to help us plan new programmes,” said Mr Hoang Anh Tuan, assistant director of Viettours in Vietnam.

Most importantly, the programme showed its participants the possibilities that Singapore offers those with different passion points and interests.

Said Ms Niken Nareswari, sales manager of Felia Tour (Indonesia): “This experience really brings us a lot of ideas for our corporate incentive groups. We just found out that there are so many options and activities to do here in Singapore. This trip really opened our eyes.”