A stalwart in international MICE industry rankings, Singapore was again crowned the top international meeting city of 2015 by the Union of International Associations (UIA) for the ninth consecutive year and the top international association meetings city of 2015 in the Asia Pacific and Middle East region by the International Congress and Convention Association (ICCA) for the 14th year running.

Singapore also topped the inaugural Cvent Top 25 Asia Pacific Destinations 2016 ranking, which was based on MICE events booking activity and the number of available event venues.

“We are proud that Singapore remains a prominent international MICE destination that continues to attract events with quality content. Although 2015 was a challenging year with various headwinds in the tourism landscape, Singapore’s MICE industry held up well with a good pipeline of business events. Nonetheless, we must stay ahead of the competition by constantly evolving our destination offerings and take the Singapore MICE visitor experience to the next level,” said Ms Melissa Ow, Deputy Chief Executive, Singapore Tourism Board.

Strong pipeline of events

The upcoming calendar of business events further attests to Singapore’s stature as a leading MICE destination in Asia, and the world. Scheduled for 2016 and beyond, Singapore will be welcoming a slew of high-profile business meetings and events secured in various sectors such as information technology and medical technology, further boosting its ambition to become a technology and innovation thought leader.

“As a city with a multitude of strategic industries, Singapore is delighted to welcome MICE events that further add to our economic vibrancy. Events that offer stimulating content and inspire further dialogue will also build up our thought leadership, which is important for our knowledge-driven industries,” said Ms Ow.

Prominent info-technology events

Singapore is set to play host to two pinnacle Information Technology (IT) events, namely the ISACA Cybersecurity Nexus (CSX) Asia Pacific and the Internet Engineering Task Force (IETF) 100 meetings in November 2016 and 2017 respectively.

Both events are expected to attract approximately 2,500 global IT engineers and developers to the city-state to explore opportunities on new Internet framework development and cyber security structure enhancements for Internet users worldwide.

“Singapore’s strategic location as the centre of Southeast Asia makes the Lion City an ideal place to demonstrate our cyber security capabilities, and allows us to reach out to interact with our attendees. That, along with Singapore’s big push to become a smart, connected city, made it a relatively easy decision for ISACA,” said Mr Tim Mason, ISACA Chief Marketing Officer.

Singapore’s strong destination attributes have also won over event organisers entering Southeast Asia for the first time, including the Asia Pacific MedTech Forum happening in November 2016. A trailblazer in the medical technology community, the Asia Pacific MedTech Forum was created by the newly formed Asia Pacific Medical Technology Association (APACMed), who identified the unmet need to advance the standards of patient care in the region and sought to address it.

“Singapore is an ideal location to host the Asia Pacific MedTech Forum because of its proximity to several important markets in the region. Our attendees value the state-of-the-art event venues and outstanding business infrastructure. We are confident that this year’s Forum will be a memorable experience for all involved,” said Mr Vladimir Makatsaria, Chairman of APACMed.

These events are expected to attract the brightest minds and will provide delegates with compelling content and opportunities to exchange knowledge with local and regional leaders.