KCA and unbound bag awards at STA 2017
Throwing the spotlight on innovation and enterprise excellence in the tourism sector is the Singapore Tourism Awards (STA). The coveted annual honours recognised Kranji Countryside Association and London-based tech events company unbound at this year’s gala ceremony.
Individuals and organisations in the tourism industry are lauded each year at the prestigious Singapore Tourism Awards (STA) for delivering outstanding service and demonstrating enterprise excellence. Organised by the Singapore Tourism Board, it also aims to raise standards across the industry by encouraging individuals and organisations to innovate and create compelling experiences, while adopting or setting best practices.
This year’s event saw Kranji Countryside Association (KCA) bagging the Best Association Conference Organiser award for their accomplishments in organising the 27th Commonwealth Agriculture Conference (CAC) held in November 2016. It was a highly-rated event that saw an attendance of 300 delegates from 25 countries, which also included non-Commonwealth ASEAN representatives.
Since its inception in the 1950s, this is the first time the CAC was held in Asia. Attendees found the programme to be a “wonderful experience” as a whole. Highlights of the three-day conference included a gala dinner of local produce prepared by the Singapore team that won the most recent Culinary Olympics, as well as visits to four Kranji farms. With the farms located just 40 minutes away from the city, KCA capitalised on the ease of accessibility within Singapore to execute the visits effectively.
Similarly, London-based unbound distinguished itself from other submissions with its technology festival innovfest unbound 2016 to snag Best Trade Conference Organiser. In a highly competitive category, the festival, which is the anchor event of the Smart Nation Innovations Week, was singled out for its use of technology and social media platforms to engage delegates, along with its impressive line-up of speakers.