Organised by Messe Berlin (Singapore) and supported by the Singapore Exhibition & Convention Bureau™, ITB Asia 2016 was the biggest show to date, with increased participation from international exhibitors and the presence of industry movers and shakers. For the first time ever, the keynote sessions stretched across all three days and explored pertinent topics such as the impact of mobile and digital disruption within the travel industry.

“We have seen strong attendance and received great feedback for our keynote sessions over the last few years. With this in mind, we have extended this year’s programme to cover all three days of the show, providing a platform for like-minded players to learn, network and discuss trends which are key in shaping the future of the travel industry. We are very honoured to have speakers of such high calibre grace our show and are confident that our attendees left with useful insights,” said Katrina Leung, Executive Director of Messe Berlin (Singapore).

The latest edition of ITB Asia saw strong participation from Indonesia, Finland and Japan, who increased their exhibition space by more than 60 per cent. The biggest exhibitor was the Ministry of Tourism of The Republic of Indonesia with a record-breaking booth space of 400sqm – the largest booth country representative in the history of ITB Asia in Singapore. ITB Asia also welcomed newcomers including Panama and Taiwan.

Comprehensive conference line-up

The three-day conference showcased an impressive line-up of C-level leaders and industry experts who were on hand to share about topics ranging from the impact of digital disruption to trends driving customer experience in travel and in-depth insights into Online Travel Agent sales. Renowned speakers included Priceline Group’s Senior Vice President, Adrian Currie, Google’s Asia Pacific Head of Hotel and Airline Suppliers, Jenn Villalobos, and Expedia Group’s Senior Vice-President of Commercial Strategy & Services, Greg Schulze.

The 2016 ITB Asia also held its inaugural MICE day on 20 October, a full-day conference programme dedicated to the growing MICE sector. The MICE day featured sessions from a wide range of industry partners, including prominent industry heavyweights Society for Incentive Travel Excellence (SITE) and Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS), who covered a full spectrum of topical issues facing the MICE sector today.

The ninth edition of ITB Asia saw participation from 846 exhibitors from 110 countries, and 895 buyers. The show also attracted more than 10,876 attendees.

For more information about participating in ITB Asia 2017, visit