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  • Kele

Packaged Food & Beverage

Kele

Overview

Kele wants to bring the gift of delicious pineapple tarts and Singapore food heritage to the world.

About

A dream was born from a humble bakery that started almost 40 years ago in Jurong West — to transform its popular traditional pineapple tarts into a Singapore food souvenir icon. Now one of Singapore’s most popular pineapple tart brands, Kele balances tradition with contemporary offerings to appeal to modern consumers with its gift-worthy tarts encased in gold tin cans. The company now has its sights set on overseas markets, while remaining passionate about Singapore’s food heritage and local flavours.

BITE INTO THE PASSION OF KELE

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