Kele wants to bring the gift of delicious pineapple tarts and Singapore food heritage to the world.
A dream was born from a humble bakery that started almost 40 years ago in Jurong West — to transform its popular traditional pineapple tarts into a Singapore food souvenir icon. Now one of Singapore’s most popular pineapple tart brands, Kele balances tradition with contemporary offerings to appeal to modern consumers with its gift-worthy tarts encased in gold tin cans. The company now has its sights set on overseas markets, while remaining passionate about Singapore’s food heritage and local flavours.
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