How Singapore was chosen

Right from the start, M&O’s strategy has been to replicate the exclusivity of its brand and concept in new markets and economies. The economies of Southeast Asia are some of the fastest growing in the world and it made sense for the iconic design show to set its eye on the region. Singapore, Shanghai and Hong Kong were the three cities considered for M&O’s first foray into Asia. The company wanted a regional platform that could easily attract participants from across the region — from India to Japan to China and Australia.

Singapore is also pushing the envelope in the creative industries, especially design and architecture so it makes it a natural choice for us

Philippe Brocart, Managing Director, Filiale d’Ateliers d’Art de France et de Reed Expositions France (SAFI), which organises M&O, says Singapore was chosen because it offered easy accessibility and convenience for international exhibitors. Singapore is a regional air hub, making it easy for exhibitors and participants to travel here. With Singapore’s efficient transportation and communication facilities, participants would find it convenient to get around within the city, and enjoy the large variety of top-notch entertainment and cultural activities.

M&O was greatly assisted by the Singapore Exhibition & Convention Bureau™ (SECB), who supported M&O with local partners. SECB also helped open doors in other Asian countries where it had offices.