The international design scene is looking East, attracted to its unlimited market potential, vast talent pools and a burgeoning design culture. Asia Pacific is the largest growing market for furniture. The Furniture and Floorcoverings market in Asia Pacific is set to forecast revenues of US$266.8bil by 2018 (Conlumino 2014). Asia also features heavily on the list of target cities for retail brands looking to enter new markets (CBRE 2015). As a design hub in the region, Singapore is perfectly positioned to be the gateway between Asia and the rest of the world.
Asia's design gateway
From architecture and interiors to fashion and retail, Singapore is Asia's launchpad to the international design market. Singapore's growing presence in the design market is marked by the variety of world-class design meetings and conferences in the country.
Centre of design expertise
Singapore is the hub for arts, culture, business and technology in the region. Global giants such as Procter & Gamble, Electrolux, Porsche Design Studio and Tupperware Brands have set up design centres in the country to develop products specifically tailored for the Asian market.
Setting the world stage
Singapore's MICE events bring together buyers and sellers from all around the world for business transactions. International Furniture Fair Singapore (IFFS) 2017 attracted 428 exhibitors and more than 21,900 visitors from 92 countries. Into its 4th edition, Singapore Design Week 2017 brought together events such as SingaPlural, IFFS, Innovation by Design Conference, the Good Mark Design Awards, and Singapore Design Awards.