The Singapore Exhibition and Convention BureauTM (SECB) led a delegation of 20 industry partners comprising attractions, conference suppliers, Destination Management Companies (DMCs), Professional Conference Organisers (PCOs), and students from Singapore Polytechnic to Austin, Texas, for the annual Professional Convention Management Association (PCMA) Convening Leaders Conference from 8 to 11 January 2017.

SECB has been partnering PCMA since the Convening Leaders Conference started in 2012 to source for business development opportunities in North America as well as to improve the quality of service provided by Singapore-based meeting professionals.  

Over the four-day conference, Singapore was involved in various key platforms that allowed SECB and Singapore stakeholders to connect with key players in the US meetings market and explore opportunities for collaboration. Singapore’s meeting professionals also learnt about the latest meeting trends and international best practices that can help them improve their business operations.

Key platforms that highlighted Singapore

A reception was held to raise awareness of Singapore as a top meetings destination. More than 30 foreign clients representing associations, corporates and PCOs attended the reception. The event provided an additional platform for engagement and networking, and further bolstered Singapore’s leading position as a top business events destination.

SECB was also invited to co-host the Global Reception with Tourism Montreal and VisitScotland to forge networks and camaraderie among PCMA’s global planners and suppliers as part of the addendum to the PCMA Partnership.

As part of the BestCities Alliance partnership, Singapore was branded highly at the Global Lab – a connection zone for global business event strategists to meet, network, exchange information and learn about destinations and partners.–. In addition, Ms. Jeannie Lim, Executive Director for Conventions, Meetings and Incentive Travel at SECB was invited to be a moderator for a session on “Global Leadership Development”.

SACEOS president, Ms. Janet Tan-Collis, was also invited to be the moderator for “The Great Debate: How Geopolitics & Global Economics Alter the Course of Business’’ while Mr. Lionel Yeo, Chief Executive at Singapore Tourism Board was on a panel discussing “Game-Changing Global Disruptors Impacting Business Events’ where “disruptors” including driverless cars, augmented/virtual reality, mergers & acquisitions and collaborative economy were discussed.

Post-PCMA education programme

After the conference, STB organised a one-day post-education programme to serve as a fun-filled educational experience for Singapore stakeholders. Tailored to the participants’ requests, the programme covered areas such as:

  • Innovative business models
  • Customer engagement
  • Technology and Innovation

Established industry experts from RedVelvet events (which produces the popular South by South West), Austin City Council and Favor (mobile food-delivery app) were invited to share their industry experience, distinctive ideas and practical concepts. The North American speakers inspired and provoked the Singapore delegation to think deeper about how they could transplant some of the ideas shared to their businesses back home. The Austin City Council also shared challenges the city faced in attracting music-related visitors to boost their entertainment industry. The afternoon programme was capped by a visit to a BBQ grill and local craft beer brewery for the Singapore delegation to enjoy some local Texan culture.

For more details on SECB-organised MICE roadshows, please visit here