Singapore's Appeal as a Media Hub
Lucasfilm, Electronic Arts, Ubisoft –just three of the big names that have joined the more than 7,000 media companies that have set up shop in Singapore in recent years.
These companies span the entire media cycle – from design conception, production and post-production, to distribution, sales and marketing. They include content creators in the film or television industries, 3D animation, cutting-edge video games, transmedia storytelling and new media initiatives.
Attracted by the burgeoning middle class in the region, content producers across all media platforms are jumping at the opportunity to serve this audience. The numbers are appealing indeed: 600 million new consumers in the Asia Pacific region, and a growth of 194 million Internet users between 2010 and 2020 in ASEAN alone.
At the epicentre of this exciting development is Singapore. Thanks to its sophisticated digital infrastructure, high technological penetration, accessibility and location in the heart of the Asia Pacific region, the city-state is the ideal base from which any company, whether a start-up or an MNC, can easily roll out international content and Asia-specific material.
The construction of the high-tech one-north district – fondly referred to as the Silicon Valley of Singapore – has also brought together a great eco-system where media companies situated in close proximity can form synergies and partnerships.
Apart from content creators, top speciality schools such as US-based DigiPen Institute of Technology have set up branches in Singapore, offering programmes to help build a world-class talent base here. As well, some 14 of the top 15 global communications agency networks (as ranked by AdAge) have established regional hubs here. Add to that a flourishing number of home-grown firms, and Singapore is an unbeatable base for media creation.
Capitalising on this growth are locally held media and digital content events. For instance, BroadcastAsia, CommunicAsia, and events under the Singapore Media Festival such as Asia TV Forum & Market, ScreenSingapore, Singapore International Film Festival and Asian Television Awards are just some of the events that have enjoyed great success. Last year, BroadcastAsia and CommunicAsia attracted over 47,000 attendees, while Asia TV Forum & Market 2016 drew over 5,000 international buyers and sellers from more than 60 countries.