Image Source: Speciality & Fine Food Asia

With over 700 gourmet suppliers exhibiting their products to major retailers like Harrods and Amazon, the Speciality & Fine Food Fair has been recognised for connecting premium food producers and suppliers with trade buyers across Europe.

Doing the same in Singapore over three days from 18 to 20 July, Speciality & Fine Food Asia (SFFA) saw 3,000 trade visitors stopping by Suntec Singapore Convention & Exhibition Centre, which played host to 161 exhibitors from 23 countries. SFFA’s exciting programme line-up included a showcase of gourmet products, live culinary demonstrations, panel discussions with industry experts, and even one-on-one business mentoring sessions.

Image Source: Speciality & Fine Food Asia

One of the highlights of the event was Fine Food Live, a theatre for renowned chefs to demonstrate their cooking skills to inspire the attendees.

SFFA’s headlining chef was Ray Adriansyah from Bali’s Locavore, a restaurant famous for locally-sourced ingredients dished up in contemporary European style. Adriansyah was also part of a panel session where he discussed sustainability in food – the principle upon which Locavore was founded.

“SFFA has accomplished so much in its inaugural edition in Singapore. It brought together fine food and drink producers from all over the world for a remarkable and enriching time,” he added.

Other celebrated chefs at Fine Food Live included Jennifer Lee, head chef of Vasco, and Sam Aisbett, chef-owner of Australian bistro Whitegrass. Chef Jennifer walked the audience through a brief history of Latin American street food, while Chef Sam held a masterclass on the use of texture in cooking.

Image Source: Speciality & Fine Food Asia

In addition to gourmet food, SFFA also covered those who were thirsty for knowledge with its sister segment Restaurant, Pub & Bar (RPB) Asia, which focused on suppliers in the bar and beverage industry.

Its demonstration theatre, Centre Stage, hosted presentations by Hiroshi Inoue, celebrated head brewer of Sawahime Sakes, as well as classes by tea practitioner Kenny Leong, and Hook Coffee’s Goh Eng Kit.

Beyond the demonstrations, SFFA provided food and beverage suppliers and interested buyers with a valuable platform for networking and business opportunities.

Carole Tan, founder of Teaspec, a specialist purveyor of Pu’er tea from China’s Yunnan province, said: “It was a productive three days at the show, where we met many quality buyers and distributors. SFFA was a fantastic opportunity for us to expand our network and connect with other F&B professionals in Southeast Asia.”

Adrian Lim of Silver Bullet Consortium, a spirits importer, concurred with Carole’s verdict. “We had an amazing time at the inaugural edition of RPB Asia. The bar and restaurant scene in Southeast Asia has been extremely lively and vibrant, and RPB Asia was a great platform for us to reach out to key buyers,” he explained.

As a testament to SFFA and RPB Asia’s success, both companies have already rebooked for their respective events next year (2018), scheduled for 17 to 19 July. Buoyed by the success of its Asian debut, Soraya Gadelrab, portfolio director of Fresh Montgomery, promises that it will an “even bigger and better showcase of artisanal and high-quality products”.