Eating, drinking and making merry at SFFA 2017
For the past 17 years, London’s Speciality & Fine Food Fair has been the premier trade show for those working in Europe’s food and beverage industry. This year, the show finally made its highly-anticipated debut in Asia, thanks to organisers Fresh Montgomery and Montgomery Asia, and here are some of its delicious highlights.
With over 700 gourmet suppliers exhibiting their products to major retailers like Harrods and Amazon, the Speciality & Fine Food Fair has been recognised for connecting premium food producers and suppliers with trade buyers across Europe.
Doing the same in Singapore over three days from 18 to 20 July, Speciality & Fine Food Asia (SFFA) saw 3,000 trade visitors stopping by Suntec Singapore Convention & Exhibition Centre, which played host to 161 exhibitors from 23 countries. SFFA’s exciting programme line-up included a showcase of gourmet products, live culinary demonstrations, panel discussions with industry experts, and even one-on-one business mentoring sessions.
One of the highlights of the event was Fine Food Live, a theatre for renowned chefs to demonstrate their cooking skills to inspire the attendees.
SFFA’s headlining chef was Ray Adriansyah from Bali’s Locavore, a restaurant famous for locally-sourced ingredients dished up in contemporary European style. Adriansyah was also part of a panel session where he discussed sustainability in food – the principle upon which Locavore was founded.
“SFFA has accomplished so much in its inaugural edition in Singapore. It brought together fine food and drink producers from all over the world for a remarkable and enriching time,” he added.
Other celebrated chefs at Fine Food Live included Jennifer Lee, head chef of Vasco, and Sam Aisbett, chef-owner of Australian bistro Whitegrass. Chef Jennifer walked the audience through a brief history of Latin American street food, while Chef Sam held a masterclass on the use of texture in cooking.