Singapore Crowned Top International Meeting City for 9th Year Running
A stalwart in international MICE industry rankings, Singapore was again crowned the top international meeting city of 2015 by the Union of International Associations (UIA) for the ninth consecutive year and the top international association meetings city of 2015 in the Asia Pacific and Middle East region by the International Congress and Convention Association (ICCA) for the 14th year running.
Singapore also topped the inaugural Cvent Top 25 Asia Pacific Destinations 2016 ranking, which was based on MICE events booking activity and the number of available event venues.
“We are proud that Singapore remains a prominent international MICE destination that continues to attract events with quality content. Although 2015 was a challenging year with various headwinds in the tourism landscape, Singapore’s MICE industry held up well with a good pipeline of business events. Nonetheless, we must stay ahead of the competition by constantly evolving our destination offerings and take the Singapore MICE visitor experience to the next level,” said Ms Melissa Ow, Deputy Chief Executive, Singapore Tourism Board.
Strong pipeline of events
The upcoming calendar of business events further attests to Singapore’s stature as a leading MICE destination in Asia, and the world. Scheduled for 2016 and beyond, Singapore will be welcoming a slew of high-profile business meetings and events secured in various sectors such as information technology and medical technology, further boosting its ambition to become a technology and innovation thought leader.
“As a city with a multitude of strategic industries, Singapore is delighted to welcome MICE events that further add to our economic vibrancy. Events that offer stimulating content and inspire further dialogue will also build up our thought leadership, which is important for our knowledge-driven industries,” said Ms Ow.