Developing Talent for Growth
The local MICE sector needs to grow its talent pool to raise standards and stay ahead of the competition.
The MICE industry's ability to attract and develop its manpower is key in helping Singapore maintain its position as a leading destination for events and conferences. Intensifying competition from neighbouring countries means that local players must work even harder to differentiate their offerings.
"Singapore’s successful MICE model has also been adopted in other countries. In fact, some countries have already surpassed us. But we are not resting on our laurels," said Mr Lloyd Tan, General Manager at Experia.
He noted that initiatives such as the Singapore Tourism Board's MICE 2020 Roadmap would help the city-state maintain its competitive edge. This blueprint for the industry's development aims to deliver "enriching and personalised experiences" to better connect with MICE visitors.
Yet, companies recognise that the industry needs enough well-trained professionals to execute the MICE 2020 Roadmap. Indeed, one important aspect of the plan focused on MICE industry standards and benchmarks with a view to improving capabilities through training and partnerships.
"The ongoing training and education process reinforces the importance of Singapore playing a leadership role in the region’s growth of the MICE industry," Ms Janet Tan-Collis, President of the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) was quoted as saying in the MICE 2020 Roadmap report.
She added: "One key aspect is to establish a talent base and upgrade professionalism of mid-level MICE professionals through a structured path so that in time to come, the experience of having been trained and having worked in Singapore becomes a badge of recognition for the regional MICE professional."
SACEOS offers a range of training and development programmes, which cover topics from conference and event management to sustainability. The training arm of SACEOS was set up in 1990 when the first Professional Exhibition Management (PEM) and Professional Conference Management (PCM) Courses were conducted.
"Courses offered by SACEOS are continuously updated to ensure standards and relevance are met and are taught by industry veterans with many years of industry experience through lectures, discussions and case studies," according to the association's website.