PMG Asia Pacific, Ace:Daytons Direct clinch awards at STA 2017
Held annually, the Singapore Tourism Awards celebrates organisations and individuals who have delivered outstanding service and tourism excellence. Organised by the Singapore Tourism Board, this year’s winners showed remarkable creativity and innovation in the management of their respective events to bring home the honours.
Marketing communications agency PMG Asia Pacific Pte Ltd was named Best Meetings/ Incentives Organiser for its tech-savvy vision during its execution of mobile tech conference Aruba APAC Atmosphere 2016, held at Sands Expo and Convention Centre from 26 to 29 September.
Themed “Go Mobile. Go Cloud”, the conference showcased products by data networking solutions firm Aruba and attracted over 1,700 industry experts from Asia Pacific.
Delegates were able to participate in interactive demo sessions, and experience the ease and benefits of using Aruba’s technology, thanks to PMG’s effective conceptualising of various experimental zones such as healthcare, hospitality, education, and retail.
PMG also worked with the tech team from Aruba to set up a customised way-finding function using Aruba’s Beacon technology, a Bluetooth-powered location finder, and Meridian mobile app. When delegates downloaded the app, they received push notifications that helped create awareness of a particular booth and encouraged them to visit.
Tim Jones, managing director of PMG Asia Pacific, explained: “We deployed over 200 Aruba beacons within the conference floor, which enabled indoor way-finding through the use of Aruba’s Meridian mobile app, and we were able to send proximity-aware push notifications to attendees when they approached a specific booth. These maximised the engagement and allowed interaction with attendees.”
This personalised user experience was a key factor in PMG’s win, but another element that contributed to their success was how the Beacon technology injected some fun into the conference by creating a Pokemon Go-like game with Aruba characters for delegates to catch ’em all in order to win prizes.
Winning praise for similar tech accomplishments was Ace:Daytons Direct International Pte Ltd, which was named Best Business Event Service Provider for successfully handling the Singapore MICE Forum (SMF) 2016 at Sands Expo and Convention Centre from 28 to 29 July.
With over 20 years of experience organising professional conferences, exhibitions and events for various industries, the one-stop solutions agency was recognised for its well-designed MICEapps, an event app that can tailor delegates’ interests to enhance their engagement with the event.