This celebrated contemporary womenswear label doesn’t churn out mass-produced pieces like fast fashion mass consumer brands do. Instead, it prides itself on producing fashion-forward, long-lasting clothes that marry traditional textile techniques and styles with modern silhouettes. For instance, the line reinterpreted the Chinese cheongsam and Indian sari to look more structured and sophisticated, with contemporary touches in the prints and stitching.
Founder Priscilla Shunmugam has made great strides since she called time on her legal career to set up the label in 2010. In just seven years, she has bowled over the industry and fashionistas with her designs. In 2015, she was invited to be a jury member of the Product Design category in the Cannes Lions International Festival of Creativity—a first for the Singaporean fashion industry.
While you can pick from the ready-to-wear range in the label’s flagship store, Ong Shunmugam also offers a made-to-measure “Custom” couture line for bridal and evening pieces—you’ll get to work with the tailors themselves to design your dream gown. A knee-length piece starts from SGD 1,683 and will be ready in three to four months, with international shipping options available.
Atelier Ong Shunmugam. 43 Jalan Merah Saga #01-76, Singapore 278115. +65 6252 2612.